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Tag Archives: industry
Txtlocal urge the health and fitness industry to capitalise on mobile
Article by RealWire
During the summer, when more people want to get in shape for holidays, the potential for health and leisure businesses to attract new customers increases. Leading mobile marketing and communications company Txtlocal, work with a large variety of businesses in this sector, from gyms and sports clubs, to health spas and leisure centres.
The challenge for many businesses in the health and fitness industry is keeping customers fully informed. Take gyms for example, disinterested and dissatisfied gym members leads to as many as 1 in 3 people deciding to leave within 6 months. Reports have suggested this discontentment is a result of poor customer service and feelings of lack of value added service. Txtlocal believe mobile is the solution to combat this throughout the whole industry.
Regular communication with customers is an easy yet often overlooked approach to improve customer service, encourage feedback and promote customer loyalty and satisfaction. As people become more and more dependent on mobile phones in their everyday lives, the health and fitness industry needs to be aggressively looking to mobile solutions to integrate with their overall communication strategy. Cost-effective, simple, instant and with no wastage.
